As an editor and writer in content marketing, it’s important to stay updated with social trends of the field. I, for one, am fascinated over the information available with services such as Google Analytics and, recently discovered, Google Media Tools. To say the least, I’m a big Google fan.
I think the information available with these two Google goodies can do a lot more than just increase SEO performance. These provide the keys to actually developing quality content that’s worth reading. Knowing what people are looking for makes it a lot easier to create it.
So, why aren’t writers doing this? Does there need to be more focus on SEO performance along with quality? Rather than simply focusing on the keywords, grammar, regularity of posts, linking and getting the actual writing done, there needs to be a focus on the research. This shouldn’t be left to the SEO specialists or client-facing roles, it needs to be a central focus of the writers and editors.